Long before I started Columbuswebmakers.com, I came across this story in a very interesting book. Building websites (and software in general) is a very mysterious process to most people. I think this quote puts things in perspective:
Richard N. Bolles
Ten Speed Press 1981
A wealthy woman asked a famous millinery designer to design a hat for her. He placed a canvas form on her head, and in eight minutes with a single piece of ribbon, he created a beautiful hat right before her eyes.
The matron was delighted. "How much will that be?" she asked.
"Fifty dollars," he replied.
"Why, that's outrageous," she said, "Its only a piece of ribbon!"
The milliner quickly unraveled the ribbon and, handing it to her, said, "Madame, the ribbon is free!"
-- Abigail Van Buren